From Reebok to Reuse: Building Brand & Scaling Impact brings together lessons on entrepreneurship, leadership, building brands and creating lasting impact, from Reebok co-founder Joe Foster and Sneakers4Good founder Wayne Elsey.

I was invited to contribute my own perspective on leadership and culture through a simple principle:

“Your standards become your culture.”

A reflection of the lessons I've learned through coaching, developing people and helping build Anatomy Gyms.